Our team completed a project for a client who runs a shop for runners. Our task was to develop a new product that would appeal to their target audience, and we decided to create a special coffee blend designed specifically for runners. We identified two key reasons for this: firstly, many runners already consume caffeine as part of their pre-workout routine, and secondly, there is a fast growing market for specialty coffee in Poland right now. We created three levels of intensity for the coffee, each one geared towards a specific type of training intensity and type of runner (such as a "chill coach" or "mad sprinter"), and the blends were carefully prepared and roasted by a family-owned coffee roaster in Poland. The packaging design was also tailored to appeal to runners, with a sporty and arty aesthetic that conveyed the energy and intensity of the product.
