19 years after Saucony released their revolutionary running shoe, the GRID 2000, which stood out for its unique shape and grid pattern, the brand revisited their archives and re-released the shoe in 2019. This time, the aim was to position the shoe as a sneakers and fashion item, rather than a running shoe. Our team was tasked with creating an advertising campaign for the Saucony Grid Web 2000 in the Polish and Romanian markets. We drew inspiration from the shoe's design and name - "Grid" - as well as the era of its original release in the early 2000s.
